I’ve started watching past episodes of AMC’s The Pitch on Netflix. As a person who loves commercials and works in the Public Relations and MarComm industry, this reality show is right in my wheelhouse.
Watching has given me a new understanding of the world of ad agencies. It has also given me a new perspective on the group creative process. My eyes are opened to how we come to believe in an idea or concept and then work to get others to buy into it.
It has shown me that brands need to ask “What do we believe in?” and “How do we align what we believe in and our vision with a higher power?”
The answers will lead the way to increased customers. Or so the thought goes. To help brands get to the promised land, they enlist the help of ad agencies. Hence, pitting two ad agencies against one another to win the client’s business – the premise of The Pitch.
It works only if the ad agency can understand what the brand is looking for. The agency must come up with a focused idea that can be pitched. Essentially, the ad agency must believe what the brand believes. Without this, there can be no working relationship.
It is of the utmost importance to knowing the audience to be a successful communicator/advertiser/marketer/business. Anyone who makes a living pitching knows how true this is. They also know what they believe. They know how to make you believe it, too.