Communicating With

Not communicating at, but communicating with

Finding clarity of purpose at the ballpark

leave a comment »

There is a point in everyone’s life when they realize that what they are doing is either the absolute right thing for them or it isn’t. It is what some would call a pivot point. Others call it a moment of clarity or an epiphany.

I believe that moment happened for me recently while at a baseball game. I was sitting in the stands talking with an old friend about a dream he has had for starting a business. The idea and the product are sound. There is a lot of upside to this idea.

As he started talking about how he would design and construct the product that was the cornerstone of this grand business dream, my mind began churning in a different direction. I was concerned with how to craft the perfect message that would resonate clearly and with the greatest impact for the intended target audience. And I was also thinking what exactly that intended target audience would be. I was putting the pieces together for a comprehensive Public Relations plan that would increase awareness of his product. It was easy to do and from his reaction to my ideas, I knew I was hitting the nail squarely on the head.

In that moment, it felt good to know that what I was doing was the exact right thing for me. In all honesty, this hasn’t been the case for some time.

A year ago, my professional life was thrown for a loop as I faced a turbulent storm that blindsided me. Today I can say that I have survived the turmoil, righted the ship, and came out the other side to a brighter future.

As I sat watching the ball game and talking about dreams, reality set in. I knew that the path before me was the one I am uniquely prepared to take. Knowledge like this provides clarity and assurance and it is energizing.

My hope is that each of you reading this has a similar moment in your lives. If you have had a moment like this, when and where was it? How did it change you?

Advertisement

Written by Todd Pipitone

June 20, 2011 at 8:43 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.